Ze log

Gauging traffic to these sites is notoriously difficult. Digg, for example, gets a unique pageview from a shared link, even if the user doesn’t actually go to Digg.com. According to recent figures from Compete, Digg has 44 million unique users per month, StumbleUpon has 5 million unique users, and Delicious 1.5 million. Bob Buch, vice president of business development for Digg, argues that the first step for newspapers that want bookmarking to work is to trim the number of options they offer—what he jokingly refers to as “Iconistan”. Then, he suggests newspapers better integrate Digg into their site using a widget. Finally, he recommends that they think of the Web as a beat rather than a repository for print articles. (via Social Media ROI: Digging for Traffic - Newspaper Association of America: Advancing Newspaper Media for the 21st Century

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